Worth Noting Volume V Issue XI
29 Nov 05
For the past two years, we considered global marketing spending trends in various Worth Noting articles. The argument then was that there was a permanent (rather than cyclical) shift in marketing expenditure as marketing executives were put under pressure to instill discipline in their strategies. This meant a more targeted approach to who we market to and how we do it. Indiscriminate, high spend marketing had become less appropriate.
A year on, we will reexamine trends in marketing expenditure and draw conclusions about what is happening in the global marketing world.
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Worth Noting Volume V Issue X
26 Oct 05
Robert Aumann and Thomas Schelling recently won the 2005 Nobel Prize in Economics for their work on game theory and how game theory can be used to resolve conflicts.
In this edition of Worth Noting, we will look at a few examples of simple game theory models that deal with the question and difficulty of cooperation.
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Worth Noting Volume V Issue IX
20 Sep 05
We frequently hear the phrase ‘middle power’ used to characterise Australia’s role in the world. Certainly, that is how we like to see ourselves. We are neither a superpower or great power but neither are we there just to make up numbers in the yearbook of recognised countries each year.
In this edition of Worth Noting, we thought it would be interesting to look at what some experts have to say about Australia as a ‘middle power’ and to what extent we punch beyond our weight as a military power.
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Worth Noting Volume V Issue VIII
21 Aug 05
Childhood obesity seems to be one of the most talked about social and health issues in modern, developed societies. Advertising of snack and junk foods especially on television to kids is starting to wear much of the blame. In this edition of Worth Noting, we thought it might be interesting to look briefly at the findings of several authoritative reports on the connection between the rise in child obesity and TV advertising in particular.
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Worth Noting Volume V Issue VII
16 Jul 05
Everyone seems to have an opinion on the Kyoto agreement and whether countries should adopt the regime or not. However, in some instances, the debate has been falsely polarized.
Many see support for the Kyoto Agreement as support for doing something about Green House Gases (GHG) and a lack of support for Kyoto as a lack of interest in confronting the problems of GHG. That might be true in some instances and true of some world leaders but given the misdirected nature of many debates, it is also likely that many who are for or against Kyoto have not looked into what the Agreement entails.
Kyoto was the formalization of just one approach or regime to tackle the problem of GHG. As we will see, it is by no means the only or indisputably best approach to meet the challenge of GHG. There are a strong number of commentators with extremely strong environmental credentials who did not support the Kyoto Agreement.
In this edition of Worth Noting, we thought it might be worthwhile to summarise the key terms of the Kyoto Agreement and the new direction to deal with GHG the recent G8 meeting of leaders of industrialized economies in Scotland seem to be taking.
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Worth Noting Volume V Issue VI
24 Jun 05
The excitement generated by proposed and actual Free Trade Agreements with the U.S. and China might give the impression that the world economy will be dominated by just two giants. As the assumption goes, the rest of the middle and smaller economies like us must struggle to find a place alongside the two great powers – either jumping on the bandwagon of one or balancing between the two. In this edition of Worth Noting, we look at the future landscape ahead and find that it will be a lot more complicated than just a system of two economic giants. We are indeed entering into a land of giants but the U.S. and China are just two of several with significant consequences for Australia and our region.
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Worth Noting Volume V Issue V
23 May 05
Several years ago, a book by Canadian Naomi Klein took the world by storm. No Logo looked critically at the rise of global superbrands and their effects on the capitalist system. No Logo became known as the seminal critique on the so-called present 'age of the brand'. The book became many things to many people: a Bible and textbook for anti-globalisation activists; an analysis of the contemporary capitalist system a little like Marx’s Capital was in the mid-late 1800s; a thought provoking and insightful read for lay people who viewed with concern or dismay the rise of brands and emphasis on branding in markets; and a prime illustration of immature and disingenuous criticism of contemporary marketing to those who saw the virtue of brands or at least saw nothing harmful about them. In this edition of Worth Noting, we thought it would be interesting to go through some of the main arguments put forward by Klein as they relate to brands and their impact on marketing, the economy and for capitalism as a whole to see how persuasive they are. We find that No Logo is a brilliantly written and forcefully argued book. However, we find that the book is significantly flawed when it comes to closer examination of her characterisation of brands and her arguments regarding the impact of them.
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Worth Noting Volume V Issue IV
13 Apr 05
In addition to Sun Tsu’s work The Art of War, von Clausewitz’s collection of writings put together in one piece of work entitled On War are two of the business world’s bibles when it comes to the definitive book on military strategy that any aspiring executive wants to learn from and apply the lessons to a business context. On War might be the less accessible pience of work but is arguably the more valuable one because of the systematic and deeper conceptual insights that can be found even though they have to be distilled patiently and conscientiously extracted. One can find concise and priceless pieces of wisdom about strategy in von Clausewitz but they are not there staring us in the face. In this edition of Worth Noting, we thought it might be interesting to look at one main aspect of von Clausewitz’s thoughts and see how these might be translated into business principles that are at least as valuable as the lessons to be found in The Art of War.
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Worth Noting Volume V Issue III
7 Mar 05
Remember relations with Malaysia? Remember the irascible Dr. Mahathir and his feud with our prime ministers from Hawke to Howard? Things always appeared like they were going from bad to worse.
However, in a strikingly short space of time, things seem to be changing. In July last year, the two trade ministers from the respective countries met and agreed to conduct a ‘Scoping Study’ into a possible Free Trade Agreement (FTA) between the two countries. In terms of economic symbolism, a FTA is about as close as two countries can get.
To many, this seems remarkable. How have we come so far in our relations in so short a space of time? What has changed to make this possible?
In this edition of Worth Noting, we will look at why these two countries are interested in moving closer together even though it seemed so unlikely not too long ago.
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Worth Noting Volume V Issue II
16 Feb 05
Our personalities shape how effective we will be at our jobs. It also determines who will become the leaders within our organization. Most people want to be known as rational, assured and self-controlled when we make decisions.
When making decisions, we believe that some people are primarily emotionally led and others are guided by their reason. However, as we will see, experts are finding that many of our assumptions about how rational thinking and emotions work together, separately, and interact are much less straightforward than we generally assume.
In this edition of Worth Noting, we will summarise some of the findings in neuroscience as to how we make decisions – whether these be personal or business decisions. Some of these findings may lead us to reassess how logically or emotionally led we might otherwise believe ourselves to be.
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